Last week we discuss how to copywrite for products and what a difference it can make not only for Google but also for your potential customers. Posts and articles can also make a huge difference by showing Google and readers how knowledgeable you are about the matter – aka SME – Subject Matter Expert. Why
What type of buyer are you? My experience tells me there are two: The cool picture and low price (Amazon…) The “I need to know more before I buy” … and… The cheaters – the ones who buy a new pair of $500 sneakers and return their old pair for a full refund… A great
Writing Naturally is the Key Always remember that Google wants its users to find what they need (answers, products, services) at the first click. It’s getting so real that if you pay for Google ads and your product is not 100% relevant to the keyword you bid on, Google will not present it in the
Updated Jan 10th, 2023 This section will look at shortcuts and mistakes we often make to save time and money and things we need to avoid at all costs. Reusing content – aka Plagiarism This is still a big no-no and a big problem regarding product descriptions. This is where another website’s content is used