Let’s look at backlinks, this is not the fun part. What are Backlinks? Backlinks, aka “one-way links”, “inbound links”, or “incoming links” are links from other websites to yours. For Google, these are “votes” for the website, or, references, and mentions from others. Pages with many backlinks seem to have higher search engine rankings. But
What are links and backlinks? We will start with the easy links 🙂 Website Internal Linking Internal links are critical to a site’s SEO: (by order of importance) They show Google the site’s structure – see the picture. They pass along the authority (juice) of the home page/main page They allow readers to navigate the
Last week we discuss how to copywrite for products and what a difference it can make not only for Google but also for your potential customers. Posts and articles can also make a huge difference by showing Google and readers how knowledgeable you are about the matter – aka SME – Subject Matter Expert. Why
What type of buyer are you? My experience tells me there are two: The cool picture and low price (Amazon…) The “I need to know more before I buy” … and… The cheaters – the ones who buy a new pair of $500 sneakers and return their old pair for a full refund… A great