Copywriting
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Copywriting Dos – Week Two

Writing Naturally is the Key Always remember that Google wants its users to find what they need (answers, products, services) at the first click. It’s getting so real that if you pay for Google ads and your product is not 100% relevant to the keyword you bid on, Google will not present it in the

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Members' Area
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SEO Glossary

SEO (Search Engine Optimization) comes with many acronyms. Here is the list of what we use the most. AcronymDescriptionALTAlternative Text AttributeSometimes referred to as alternative text or alt attribute, an alt tag is used within the HTML coding of a webpage to give a text description to text images. This is useful for those who

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Keywords
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Keyword Techniques – Week Three

We have seen that keywords are very important to tell Google what our products/services are about, then your content and technical SEO convince Google that your content/product is what its users want/need. Many SEO experts tell us to analyze successful competitors’ keywords to copy them. I argue that it’s not really useful even though we

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Keywords
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Rules for using Focus Keywords – Week Two

The Focus Keyword should appear: In the SEO title. In SEO Meta Description. In the URL. In the first 10% of the content. In the content. In image tags The Focus Keyword should not be overused – a good number is between 1 and 1.5%, over 2%, it’s a red flag. In my case, I

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