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Welcome to our DIY SEO Training

SEO

DIY SEO is not that complicated, and we have inexpensive SEO training. There are rules to follow and some serious patience to deal with.

First and foremost, we DO NOT use existing, past members or our own live website examples. Each of us is unique, as are our websites.

Our SEO training includes everything in this post and it comes with homework, quizzes, and mentoring.

Patience…

Everything should be fast and quick in this modern digital age, right?

It is not, as your website is one of approximately 1.1 to 1.5 billion websites worldwide as of 2025. However, only about 17–18% of the total websites are active—approximately 193–201 million—while the majority are inactive or parked domains, which primarily belong to webmasters who have given up.

Regarding daily website creation, estimates vary, but sources indicate that around 177,000 to 252,000 new websites are created each day.

In this training, we will use toothbrushes as an example. With over 100,000 websites and more than 3.5 million pages to compete against, you’ll see what I mean.

Meaning your new post/article/product has to compete with 50 billion other web pages—it takes time; even for Google, it takes a long time.

If your site is popular, Google crawls it for changes multiple times daily. For less popular sites, the frequency drops to weekly or monthly, and for banned or flagged sites, it never happens.

A new website can take up to 6 months to be crawled and indexed—some “experts” recommend asking/forcing for a crawl, but Google has another perspective:

Requesting a crawl does not guarantee that inclusion in search results will happen instantly or even at all. Our systems prioritize the fast inclusion of high-quality, useful content.

https://developers.google.com/search/docs/crawling-indexing/ask-google-to-recrawl

The best solution is to create high-quality, valuable content and submit a sitemap (we can assist).

An ex-member bought a new e-commerce AliExpress dropship site for $5,000. The site contained nearly 20,000 products; however, our review revealed that it had zero pages cached and indexed by Google despite being one year old.

We searched for sentences of several descriptions, like “description of my great product I want to sell”. Searching text between “” tells Google to search for the exact phrase.

In this case, Google returned over 250 pages with the exact same products and wording. Meaning, ZERO VALUE.

Cached = Google knows about the page; indexed = Google might/will present it to users.

Patience…

Dumping too many pages at once is never a good idea. Even if you are a very popular website, posting too much, too fast can seem spammy to Google and get ignored.

The same goes for backlinks—see the linking section. Google ignores and flags websites with too many, too fast, and poor-quality backlinks.

An SEO company sells a fantastic service through ads and reviews. For $25 per post, they build your blog with an AI (Artificial Intelligence) in minutes:

The result below is for one of their customers’ blog after 6 months and 1,000 posts purchased ($25,000) – only one page indexed:

They offer the same service for one thousand backlinks in minutes for $199 per month only and 10,000 for $499 per month – one caveat: if you cancel the monthly service, you lose your backlinks…

This is against what Google is looking for! and when you look at the number of pages cached (1) above… that’s $25,000 + monthly links wasted.

The only reasonable solution is to be slow, consistent, and patient. (Patience is not part of our SEO Training)

Work

No sit back and enjoy… it involves lots of work creating backlinks (see the chapter) and content (posts, products…)

Your new site will initially be ignored by Google, but eventually, it will review it, assess its relevance, and cache it. Using a Google Chrome Cache Checker for your home page (see Technical Chapter), you will see at the top of the page something like this:

Then search for: site:https://yourcoolsite.com/new_post_or_new_product/ If Google returns your page, it’s indexed and ready to be presented to potential users – if not, wait and check later – later doesn’t mean in 5 minutes… give Google a break and a few days 🙂

🛑If you search site: too often, Google will block you. It starts with I’m a human captcha, and then it blocks you.

When the page is cached, it’s time to publish something new, so your homepage changes. Telling Google this site is changing, check it out. If your home page links to other pages, Google will be interested in looking at it. Thus, measuring the relevance of the site for… keywords and content versus what its users search.

When the page is indexed, it’s time to look at Google console to see its performance (we can help set it up).

How long does it take? let me say, like an old French movie “Ça dépend” or it depends.

It depends on hundreds of factors:

The best is to post new products, blog posts, links, and backlinks, pause until Google caches while preparing new ones, and then do it again.

In my experience, if you do it right, newer pages get cached and indexed quickly, but it can take months to get there.

Don’t take a break… one month’s break can/will cost you a lot in your site trustworthiness, thus delaying new pages from being cached and indexed—remember, a not indexed page = it doesn’t exist.

Update content and experiment—we wrote a specific chapter for that purpose – Yes, Joe, it’s that important.

Let’s talk about rules 🙂

Rule #1

Don’t try to cheat Google. You can’t; no one can. It’s called Black Hat Seo, and it’s good to kill your site. Many YouTube videos are available for free that demonstrate how to beat Google. Don’t do it, it is very dangerous.

A few smart ones are/were successful, but Google reacts VERY quickly by updating its algorithms and punishing offenders—this article gives a good idea of 2022 Google updates.

A good story about cheating. Back in 2005, a known SEO guru, I’ll name Joe, got the idea to make money with AdSense—Google Ads displayed on pages that pay every time a visitor clicks on the ad.

He picked costly ads like “auto insurance”—as of today, over 673,000 searches per month, and an ad costs close to $98 per click.

Joe would create a single-page website with thin content, lots of “auto insurance” keywords (keyword stuffing), many Google Adsense ads, and thousands of backlinks from his own gigantic PBN (Private Blog Network). By doing so, he “hacked” Google SEO.

At the time, for Google, the importance of a webpage was the number of backlinks and the number of keywords on the page. Joe realized it. His page ended up in first place on Google for car insurance and gained about 30% of the monthly 673,000 searches.

Over 200,000 visitors to his page with little content had to click on one of his ads to get real car insurance info. Making him an insane amount of money every month. According to rumors, Google hand-delivered his checks…

That lasted long enough for him to repeat the process with other keywords and then sell his “business” for over $15 million—the new owner filed for bankruptcy in 2007 as Google became more strict with poor content and AdSense farms.

Today, Google reacts very quickly to these hacks, and this is now impossible, as Google prioritizes quality above all else.

Rule #2

Do not buy guaranteed ranking. The only thing guaranteed is the money you’ll spend and being de-indexed by Google. De-indexed = no one will visit your pages.

This is a freelancer’s $3,000 Platinum package we bought to “test.” The services include: (misspellings come with the ad 🙂 )

Keyword Research 
On-Page Audit Of Your Choosed Plan
SEO Content Rigting According to Google Updates
Content Planing(Weekly/Monthly)
Backlinks Planning(Weekly/Monthly)
Quality Backlinks

As you can imagine, it was all junk:

This test, priced at $3,000, was bad, what about a $9,000 per month service? It would be as bad; no one can do it better than you, who understands the products, services, and audience.

Rule #3

Many SEO experts recommend “reusing” an abandoned/expired domain name. It works with serious limitations and lots of work. We can assist, but it’s not free, and it takes time.

Why reuse an expired domain? For its existing backlinks. Imagine you can get a $0.99 domain that comes with over 3,100,000 backlinks:

It’s easy to imagine how awesome it would be to recycle this domain about toothbrushes. A big downfall is that it has already been reused by scammers, aka “Dream Team Money.”

I checked, and this particular example has been banned by Google… 🙂

Another dilemma with a recycled domain. You got one with 50,000 excellent backlinks to internal pages like https://yournewdomain.com/cool_toothbrush/ … but that page no longer exists, and it will point to a redirect to your new home page or to a 404 page does not exist. Which is not a good SEO practice, and you know who doesn’t like it 🙂

The best is to recreate that page—SMART… what about the hundreds, if not thousands, of other pages? Not realistic!

We can help find the correct expired or new domain—ask us!

Rule #4

Don’t give up.

As said, it takes time, and it’s step-by-step, not a giant leap at once. Let me show you two examples; one is mine, and the other one is a good friend’s.

Several years ago, I created as a hobby an online store selling electronic products you couldn’t find at big box stores (Best Buy, Walmart, etc.) It was successful in bringing in a net of $2,000 per month until my main supplier decided to sell directly on Amazon at the same price as my dropship cost.

As you can imagine, my net income dropped by almost zero overnight. I could have given up, but I stuck to it as I still had some 300 visitors per day. I changed from selling physical products to Amazon affiliate products and added Google Adsense.

I grew the blog, backlinks, and my audience – some buyers look at the cool picture and low price, while others need much more than that.

The picture above is for a $4,800 Amazon Original Prusa XL 5-toolhead 3D Printer. Would you buy anything at that price with so little information? Every time one of my readers buys this 3D printer, I make $240 with zero risks.

Between the Amazon affiliate program and Adsense, I now make some $3,500 net per month. What if I gave up?

A friend of mine has a very needy cat that suffers from depression. Worried, he joined a few Facebook groups to learn more about cat depression and how to treat it naturally. He learned and started to offer tips and natural recipes. He got many replies to his comments and enjoyed it. He was giving up, as there was no point in continuing the conversation.

I suggested he blog about what he’s learned and share his recommendations. At first, he thought, why create more work for myself for a blog?

But he did, talking about cat depression, recommending products, and showing off toys and natural food recipes he created for his needy feline. He also started selling those toys and recipes.

Today, he owns a business and has hired four vet school students and a few cat toy developers. In early 2025, his gross income was over $2 million.

What if he gave up? Too much work for little results?

Rule #5

Give up

What? I just said don’t give up, and now I’m telling you to give up…

In some cases, we advise members to give up, and here are a few examples of why we recommend doing so.

One member asked for help with her 5-year-old relationship blog, which dropped to 1 visitor per month from 100 per day. The blog had:

In this situation, the harm done to the site is too deep to be fixed. We asked her to give up and restart with our recommendations. Today, her one-year relationship site gets some 800 visitors per day and brings her a comfortable Adsense income that pays for her mortgage (no, Joe, she doesn’t live in a mansion).

One ex-member, due to COVID, lost his job and started an e-commerce business to supplement his unemployment check. He saw a few YouTube videos where people make over $10,000 a month by dropshipping from Amazon, Walmart, etc., and Amazon affiliates. $10k a month almost overnight. As it wasn’t happening, he asked for our help.

Before jumping the fence, here are a few questions to ask yourself:

He canceled his membership and used strong words, including “jealous idiots.” Three or four months later, I received an email apologizing for his behavior and expressing regret for not listening. He wasted over $8,000 on recommended services to help him reach his first $10,000, but he never made a penny.

Let’s start the DIY SEO discussion and training.


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